When you come in contact with the people who make up Barclay Brand Ferdon, you will see that we are customer driven, responsible and caring. We value your business and will always work hard to deserve it.
Key Management Team
President & CEO
A grizzled veteran of the materials handling industry having started in 1972 working for a Yale dealership in the service department. Prior to that, he graduated from Mount Saint Mary’s University, strategically located on the other side of the mountain from Camp David…fortunately, the cold war remained just that. He also graduated from the Defense Language Institute in Monterey, California where he used his training while serving with the Army Security Agency.
Skip has had extensive experience in the industry in both the dealer and manufacturing segments. On the dealer end, he held positions as a technician (actually a helper!), sales administrator, territory salesman, sales manager and general manager. In manufacturing, he was VP, Sales & Marketing and ultimately President of a specialty forklift manufacturer which marketed their products through a dealer organization in North America and Europe in addition to being a defense contractor for shipboard and munitions handling vehicles.
Skip, and his business partner, purchased Barclay Brand Corporation in 1996 and Ferdon Equipment Company in 1997 and today market the company’s extensive products and services capability as Barclay Brand Ferdon and more recently just…Barclay.
Skip is an avid sports enthusiast with no sport unwatched or unplayed! He along with his wife, who doubles as our Director of Marketing, are Bucks County, PA residents. There are three children, 4 grandchildren and counting.
His Business Philosophy:
“Be customer centric, pay attention to detail and anticipate the needs of our customer”.
Vice President & COO
Bernie is a CPA with public accounting experience having worked for a nationally recognized accounting firm before jumping into the "real world" of an industrial company. Bernie led the audit team during a "due diligence" project when Barclay made an acquisition. Subsequently Bernie joined Barclay in 1997 as our Chief Financial Officer before assuming an increasingly greater role in managing the day to day operations of the company. He now has responsibility for all aspects of the company.
Bernie graduated from the University of Miami where he was a member of the cross country and track team. He is a resident of PA and has a full family compliment which includes 3 children, 2 of which are twins. Bernie used to have hobbies but all three kids are less than 6 years old.
On Customer Service:
“Take personal ownership of our customers and provide solutions to their problems, issues and concerns on a timely basis.”
Vice President, Sales
Will has been in the material handling industry for over 15 years with the last 13 at Barclay. Starting as a territory equipment salesperson, he assumed the role of Major Account Sales in 2007 supporting our larger Fortune 500 and National Account customers. This year, Will assumed the role of Vice President, Sales where his experience, passion and strategic thinking provides our team with a competence and enthusiasm in offering the highest level of expertise and support to our customers. He resides in Morris County NJ with his wife and identical twin boys. He actively helps coach some of the sports programs they participate in town. Will loves baseball and football and also earned his Purple Belt in Brazilian Jiu-Jitsu.
Service Operations Manager
Cassandra had 14 years of extensive experience in customer service and operations before joining Barclay. For 4 years she has been an integral part of reorganizing and restructuring our administrative service operations before recently assuming her current responsibilities leading our replacement parts support team.
When not investing herself in helping us improve our customer support she enjoys her husband and new baby girl. She claims Italian food isn’t bad either.
“I like to look at our customers needs as a whole – not just what my department can do for them, but how Barclay can really wrap our arms around them. Having a background as our Administrative Service Manager and now as our Parts Manager, I am able to promote a more comprehensive customer focus among my teammates. If we don’t take care of our customers (and do it well), someone else will.”
Ken comes with 20+ years of diverse experience as a working foreman, Maintenance Supervisor and Maintenance Manager on everything from forklift equipment, DOT equipment as well as virtually every type of construction equipment. His duties have included all aspects of maintenance repairs, parts purchasing and OSHA compliance.
Ken is a graduate of Engine City Technical Institute and has Advanced Hydraulic and Electrical Degree’s from trade schools in Germany and Italy. He is a resident of Basking Ridge, NJ and a proud son whose Father served as a UDT Frogman / Navy Seal.
Remembering that “outstanding” service is always our goal, Ken will work closely with our Service Technicians and Customers to provide the highest level of support through good communications, consistent reliability, honesty and integrity.
ill started with Barclay Brand Ferdon in 2007 after serving our country as a United States Marine. While stationed in Hawaii, he was deployed to Afghanistan during the years of 2004 and 2006. Military experience, including being a “team leader,” and dedication to a noble cause and extensive travel has made him well rounded and prepared for new challenges. He has a great appreciation for things that many take for granted.
With his extensive parts and technical knowledge gained during his tenure in our Parts department, he will be a true asset to our customers and our Aftermarket Customer Care team. His wealth of knowledge and dedication will deliver our goal of customer satisfaction. Barclay strongly believes in employee development and recognition. We are very pleased to have him assume this new role in a critical area of our business.
Administrative Sales Manager
Carolyn began her career with Barclay as a high school student intern and that continued through college. During that time she assisted in virtually every department doing anything that was asked of her. Immediately after graduating from Rutgers University School of Management & Labor Relations with a BA in Labor & Employee Relations she became a full time team member at Barclay. In her 10 years with the company she has accepted every challenge. Her work ethic, determination and commitment to excellence have served us well. Carolyn along with her team bring a customer service culture to all of our sales efforts.
Carolyn and her husband, Jonathan, both graduated from Rutgers University; they’re love of Rutgers make them huge advocates for the University. Newly married they see a new house, kids and pets on the horizon. Her favorite quote: “We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort.” -Jesse Owens
On Customer Service:
“Live, Breath and Demand it! We will do whatever it takes to make our business partners happy.”
Warehouse Systems Manager
Tony’s extensive business experience includes managing his own business in the Information Technology field with a heavy emphasis on application selling activities. Tony has applied his technical knowledge and skills for 6 years in support of Barclay’s effort to satisfy our customer needs for warehouse systems and energy saving initiatives including industrial lighting and solar energy.
A graduate of Farleigh Dickenson University with a BS in IT & Engineering, Tony is a lifelong resident of New Jersey and father of three. He is an avid sports fan, following the Yankees, Giants, Penn State football and also making time for coaching kid’s sports programs. He enjoys trail bike riding and is recognized as the biggest fan of his own cooking!! Wonder when he has time to work!
On Customer Service:
"Make a promise, keep the promise!!"