When you come in contact with the people who make up Barclay Brand Ferdon, you will see that we are customer driven, responsible and caring. We value your business and will always work hard to deserve it.
Key Management Team
President & CEO
A grizzled veteran of the materials handling industry having started in 1972 working for a Yale dealership in the service department. Prior to that, he graduated from Mount Saint Mary’s University, strategically located on the other side of the mountain from Camp David…fortunately, the cold war remained just that. He also graduated from the Defense Language Institute in Monterey, California where he used his training while serving with the Army Security Agency.
Skip has had extensive experience in the industry in both the dealer and manufacturing segments. On the dealer end, he held positions as a technician (actually a helper!), sales administrator, territory salesman, sales manager and general manager. In manufacturing, he was VP, Sales & Marketing and ultimately President of a specialty forklift manufacturer which marketed their products through a dealer organization in North America and Europe in addition to being a defense contractor for shipboard and munitions handling vehicles.
Skip, and his business partner, purchased Barclay Brand Corporation in 1996 and Ferdon Equipment Company in 1997 and today market the company’s extensive products and services capability as Barclay Brand Ferdon and more recently just…Barclay.
Skip is an avid sports enthusiast with no sport unwatched or unplayed! He along with his wife, who doubles as our Director of Marketing, are Bucks County, PA residents. There are three children, 4 grandchildren and counting.
His Business Philosophy:
“Be customer centric, pay attention to detail and anticipate the needs of our customer”.
Vice President & COO
Bernie is a CPA with public accounting experience having worked for a nationally recognized accounting firm before jumping into the "real world" of an industrial company. Bernie led the audit team during a "due diligence" project when Barclay made an acquisition. Subsequently Bernie joined Barclay in 1997 as our Chief Financial Officer before assuming an increasingly greater role in managing the day to day operations of the company. He now has responsibility for all aspects of the company.
Bernie graduated from the University of Miami where he was a member of the cross country and track team. He is a resident of PA and has a full family compliment which includes 3 children, 2 of which are twins. Bernie used to have hobbies but all three kids are less than 6 years old.
On Customer Service:
“Take personal ownership of our customers and provide solutions to their problems, issues and concerns on a timely basis.”
Vice President, Sales
Will has been in the material handling industry for over 15 years with the last 13 at Barclay. Starting as a territory equipment salesperson, he assumed the role of Major Account Sales in 2007 supporting our larger Fortune 500 and National Account customers. This year, Will assumed the role of Vice President, Sales where his experience, passion and strategic thinking provides our team with a competence and enthusiasm in offering the highest level of expertise and support to our customers. He resides in Morris County NJ with his wife and identical twin boys. He actively helps coach some of the sports programs they participate in town. Will loves baseball and football and also earned his Purple Belt in Brazilian Jiu-Jitsu.
Operations Manager, Parts & Service
Cassandra had 14 years of extensive experience in customer service and operations before joining Barclay. For 4 years she has been an integral part of reorganizing and restructuring our administrative service operations before recently assuming her current responsibilities leading our replacement parts support team.
When not investing herself in helping us improve our customer support she enjoys her husband and two daughters. She claims Italian food isn’t bad either.
“I like to look at our customers needs as a whole – not just what my department can do for them, but how Barclay can really wrap our arms around them. Having a background as our Administrative Service Manager and now as our Parts Manager, I am able to promote a more comprehensive customer focus among my teammates. If we don’t take care of our customers (and do it well), someone else will.”
Director, Customer Service & Sales Admin
Carolyn began her career with Barclay as a high school student intern and that continued through college. During that time she assisted in virtually every department doing anything that was asked of her. Immediately after graduating from Rutgers University School of Management & Labor Relations with a BA in Labor & Employee Relations she became a full time team member at Barclay. In her 10 years with the company she has accepted every challenge. Her work ethic, determination and commitment to excellence have served us well. Carolyn along with her team bring a customer service culture to all of our sales efforts.
Carolyn and her husband, Jonathan, both graduated from Rutgers University; they’re love of Rutgers make them huge advocates for the University. They live in South Plainfield with their (2) sons, Benjamin & Carter.
Her favorite quote: “We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort.” -Jesse Owens
On Customer Service:
“Live, Breath and Demand it! We will do whatever it takes to make our business partners happy.”
After starting her career with Barclay in 1998, Jeanette spent the last 16 years as Rental Coordinator, Service Coordinator, and Service Administrative Supervisor before returning to Rental as Manager in 2013. She understands the business and the importance of Customer Service. Jeanette lives with her daughter, Ashley. On weekends she and Ashley volunteer at a local Animal Shelter and have helped at least one Barclay Co-Worker find a new pet!
If it goes Vrooom, Joe Della can give you a hand. With over 35 years of experience managing maintenance departments and personally working on virtually all kinds of powered vehicles, equipment and marine applications….including fabrication, body repair and collision work….even high end collector cars, Joe brings to Barclay a wealth of knowledge and experience. As a result, he is an agent of change at Barclay and a great resource in helping us bring deliverables to our customers. Joe has experienced the excitement of being on a NASCAR racing team and is an avid motorcyclist. Originally a New Jersey resident with some years living in NC, he came home to NJ and is currently living in Monroe. A great addition to our team!!
He can be reached at email@example.com and his extension is 1176.